Business Growth

Why is Marketing So Important?

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Marketing is arguably one of the most important things you will do for your business. After all, your product could be revolutionary but if no one knows about it you still won’t make any sales. Now why is marketing so important?

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1. Marketing Is an Effective Way of Engaging Customers.

Engaging customers is different from pushing your offers. Engaging involves furnishing your customers with relevant information about your products and your business as well. It’s all about creating fresh content.

2. Marketing Helps to Build and Maintain the Company’s Reputation.

The growth and life span of your business is positively correlated to your business’s reputation. Hence, it’s fair to say your reputation determines your brand equity. A majority of marketing activities are geared towards building the brand equity of the company. Marketers use effective communication, branding, PR and CSR strategies to ensure that a business’s reputation is maintained.

3. Marketing Helps to Build a Relationship Between a Business and Its Customers. 

Businesses need to build a relationship of trust and understanding with their customers. Marketing research segments should be based on demographics, psychographics, and consumer behaviour.

4. Marketing Is a Communication Channel Used to Inform Customers. 

Marketing informs your customers about the products or services you’re offering them. Through marketing, the customers get to know about the value of the products, their usage and additional info that might be helpful to the customers. It creates brand awareness and makes the business stand out.

5. Marketing Helps to Boosts Sales.

 Marketing utilises different ways to promote your products or services. Once a product has been advertised, it’s already on the radar and this increases your chances of selling it. Customers may want to try your products or services and this will trigger a purchase decision.

6. Marketing Aids in Providing Insights About Your Business.

 Every marketer understands the need for targeting the right audience. However, you must have the right content to share with such an audience. Your marketing strategies can help you establish what business messaging will convince the target audience.

7. Marketing Helps Your Business to Maintain Relevance. 

Every marketer understands the need for disrupting a potential consumer’s opinion about other products. But don’t make a mistake of taking this chance for granted. Every relationship needs to be maintained. Marketing helps your business to maintain a good relationship with customers by making you remain relevant.

8. Marketing Creates Revenue Options. 

During the startup phase, your options are sparse since you’re mostly cash-strapped. This limits your options. As your marketing strategies generate more customers and revenue opportunities, you’ll begin having options. Having options is comparable to having a nice war chest.

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78 Hooks That Will Make Your Content Go Viral

Click to get access to 78 Hooks that will get your emails open instantly and ensure your content goes viral. Download Now Before This Gets Taken Down.

9. Marketing Helps the Management Team to Make Informed Decisions. 

Every business is confronted with problems such as to what, when, for whom and how much to produce. A complex and tedious process determine your business’s survival. As a result, businesses heavily rely on marketing mechanisms to make these decisions.

If you are able to market your business correctly, you will be able to successfully do all these things. 



If you are interested in taking your marketing seriously come check out our Applied Business Marketing Short Course where you will learn about Identifying your Target Market, Quick Marketing Strategies, The Marketing Mix and Viral Marketing. 

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