Rhoanna Digital Marketing

Overwhelmed with Tech?

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By Chandell Schofield

Can you remember the day when you started dreaming of throwing in the day job and starting your own business?  You spent weeks, hours, days and months telling everyone that would listen how great it’s going to be. and planning every little detail. 

You felt great delight when finally you got to tell your boss where to go, and are reveling in the freedom of having more time to spend with your family and more importantly, now you have control over your life. 

You’ve bucked down and rented a shop, registered a name, bought stock and carefully placed them on the shelves. Put the doormat out and put the sign out the door? 

Wondering around the shop, making everything perfect ready to pounce on the first person who walks through the door. 

10 o’clock comes… crickets… nothing … nada…12 ‘o’clock …cricket, nothing… nada.. the end of the day rolls around. And you have only had a old man in asking for directions and your heart has hit the floor. 


You thought, it would be all to easy to swing open the doors, have customers rushing,  in but no, in the modern world  things are different. 


Business has changed,  your customers expectations have changed, and it is a fast every changing landscape that many business owners find themself in the trap  of keeping up with the competition and customers expectations. 



 With the next trend, the next platform the next payment  gateway you are expected to have it all and know it all. 

Now let’s talk reality  Your customers are expecting you to be on every social and you have to face the fact the dreaded thing you have been avoiding for so long now… the dreaded tech…

As a business owner in the modern era, technology has become an essential tool for running a successful business. From managing finances to communicating with customers, technology has made it easier to streamline processes and increase productivity. However, with the rise of technology, many business owners find themselves feeling overwhelmed and struggling to keep up with the latest trends and advancements. In this article, we will discuss some of the common challenges faced by business owners overwhelmed with technology and offer some tips on how to overcome them.

One of the primary challenges of technology overload is that it can be difficult to determine which technologies are essential for your business and which ones are unnecessary. Business owners often feel compelled to invest in the latest software and gadgets, even if they do not provide any real value to their business. This can lead to wasted time and resources, as well as a loss of focus on the core competencies of the business. To avoid this, it is important to evaluate the technology needs of your business and focus only on the tools that will provide real value.

Another challenge of technology overload is the constant need to learn and adapt to new software and platforms. Technology is constantly evolving, and it can be challenging to keep up with the latest trends and advancements. This can lead to frustration and a feeling of being left behind. To overcome this, it is important to prioritize learning and education. Make sure you and your team are regularly attending training sessions, seminars, and workshops to keep up with the latest advancements in your field.

The increased reliance on technology also creates a greater risk of cyber threats and data breaches. As a business owner, it is your responsibility to protect your customer’s information and your company’s confidential data. To overcome this, it is important to invest in cybersecurity measures, such as firewalls and encryption software, and educate yourself and your team on best practices for data protection.

Finally, technology overload can also lead to a lack of personal connection with customers. With the rise of social media and other digital communication tools, it can be easy to forget the importance of face-to-face interaction. To overcome this, it is important to make time for personal interaction with customers, whether it be through events, networking opportunities, or one-on-one meetings. This will help you build stronger relationships with your customers and increase their loyalty to your business.

In conclusion, while technology has provided many benefits for businesses, it can also be overwhelming for business owners who are trying to keep up with the latest trends and advancements. By prioritizing learning and education, focusing on essential technologies, investing in cybersecurity, and making time for personal interaction with customers, business owners can overcome the challenges of technology overload and ensure the success of their businesses.

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