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If you have a website, you probably want to know who visits it and what they do on it. This can help you understand your audience, improve your website, and grow your business. However, you also want to respect your visitors’ privacy and comply with the relevant laws and regulations. How can you balance these two goals?
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In this blog post, I will share with you one of the tools that I use to track website visitors without compromising their privacy. I will also explain how this tool works and why it is different from other tracking methods. As a professional marketing strategist with 8 years of experience, I have tested and used many tools and techniques for website analytics and optimization, and I can tell you that this tool is one of the best ones that I have found.
What is Site Link by Google?
Site Link by Google is a tool that shows you which companies have visited your website, and what pages they have viewed. This helps you generate more leads and sales opportunities for your business, as you can identify and contact potential customers who are interested in your products or services.
Site Link by Google works by using a script that you install on your website, which collects and analyzes the IP addresses of your visitors. Site Link by Google then matches the IP addresses with a database of over 40 million companies worldwide, and provides you with the company name, location, industry, size, revenue, contact details, and more.
Site Link by Google also shows you the behavior of each company on your website, such as the number of visits, the duration of each visit, the pages viewed, the source of traffic, and the keywords used. This helps you understand the needs and interests of each company, and tailor your marketing strategy accordingly.
How is Site Link by Google different from other tracking methods?
Site Link by Google is different from other tracking methods in two ways:
- It respects the privacy of the visitors by only showing the company name and location, and not the individual person. Site Link by Google does not collect or store any personal information of your visitors, such as their names, email addresses, phone numbers, or other identifiers. This means that you do not need to ask for their permission or consent before tracking them, as you are not violating their privacy rights.
- It is compliant with the GDPR and other privacy regulations and does not use cookies or other tracking methods that require consent. Site Link by Google does not use cookies or other technologies that store data on your visitors’ browsers or devices. This means that you do not need to display any cookie banners or pop-ups on your website, as you are not subject to any cookie laws or regulations.
How can I use Site Link by Google to grow my business online?
Site Link by Google can help you grow your business online by providing you with valuable insights and opportunities for lead generation and sales. Here are some ways that you can use Site Link by Google to achieve your goals:
- Identify your target market and segment your audience. You can use Site Link by Google to find out which companies are visiting your website, and what industries, locations, sizes, or revenues they belong to. This can help you define your target market and segment your audience based on their characteristics and behaviour.
- Create personalised and relevant content and offers for each segment. You can use Site Link by Google to find out what pages each company has viewed on your website, and what keywords they have used to find you. This can help you create personalised and relevant content and offers for each segment based on their needs and interests.
- Reach out to the decision-makers and influencers of each company. You can use Site Link by Google to find out the contact details of each company, such as their email address, phone number, or social media profile. This can help you reach out to the decision-makers and influencers of each company and start a conversation with them.
- Nurture your leads and convert them into customers. You can use Site Link by Google to find out how often each company has visited your website, how long they have stayed on each page, and what actions they have taken. This can help you nurture your leads and convert them into customers by following up with them regularly, providing them with more value or information, or offering them incentives or discounts.
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If you want to learn more about how to use Site Link by Google to track website visitors without compromising their privacy, contact us on 07 3186 8459 or visit our website www.rhoanna.com.au. We are a team of experienced marketing strategists who can help you create and implement a successful online marketing strategy for your business. We look forward to hearing from you soon! 😊
